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Fresh produce Trading

Seamless Market Access for Fresh Fruits & Vegetables in the UAE

Partnership, Not Paperworks

We coordinate directly with retail procurement teams, manage the approval journey, and align category placement—so you can focus on your produce while we open doors in UAE retail.
ENTER UAE RETAIL MARKET WITH EASE

Bringing Global Fresh Produce into the UAE Retail

At Al Raafh, we help international growers and cooperatives access the UAE’s fresh fruit market. From documentation and regulatory approvals to sample submissions and retail introductions, we simplify what is often a complex and time-consuming process.
What we offer

Services for Fresh Fruit Trading

Our fresh fruit trading services cover the complete journey, from compliance checks and sample approvals to buyer introductions and category placement, making sure your products meet UAE standards and secure a strong presence on supermarket shelves.
Documentation & Compliance Support
We review and guide exporters through UAE’s import requirements, including health certificates, labeling in Arabic, and ESMA approvals, ensuring submissions meet retail standards.
Sample Testing & Approvals
We coordinate product sample submissions and approvals with major retailers, helping your fruits pass quality checks and gain category acceptance.
Retail Buyer Access & Introductions
With our direct retail connections, we connect you to procurement teams at Carrefour, Union Coop, Lulu, and Spinneys, streamlining the negotiation process.
Pricing & Category Alignment
We help structure offers that balance competitiveness with profitability while ensuring your produce is correctly categorized for maximum visibility.
Promotional Opportunities
We advise on seasonal promotions and in-store visibility programs that strengthen your brand presence and consumer reach.
Ongoing Retail Coordination
Once approved, we maintain follow-ups with retailers, supporting replenishment alignment and exploring opportunities to expand into new categories and chains.

Why focus on Fresh Fruits & Vegetables Trading in the UAE?

Fresh produce is one of the UAE’s most in-demand import categories, making it a high-value entry point for exporters
01

Massive Import Dependence

UAE imports the majority of its fresh produce, creating constant demand.
02

High Consumer Appetite

Shoppers seek fresh, organic, and specialty fruits year-round.

03

Strong Retail Channels

Hypermarkets and supermarkets drive consistent volume sales.
04

Expansion Gateway

UAE success builds credibility for entry into GCC markets like KSA and Qatar.

How it Works

We start by reviewing your existing certifications, health approvals, and product labeling to ensure compliance with UAE’s strict import standards. Any gaps are flagged early, so corrections can be made before submission.

We coordinate with procurement teams at Carrefour, Union Coop, Waitrose, and Spinneys to submit product samples. These samples undergo quality and freshness checks, and once approved, your fruits are cleared for listing.

 

After approval, we connect you directly with key retail buyers. We support you during pricing and volume negotiations to ensure your offers are competitive while protecting your brand value.

We help align your fruits with the right retail categories—whether mainstream, organic, or specialty—and explore promotional opportunities that increase visibility and drive consumer demand.

Once your products are on shelves, we stay engaged with retailers through regular follow-ups, helping you maintain shelf presence, manage replenishment cycles, and expand into new categories or additional supermarket chains.
Strategic Growth

Why Choose Al Raafh for Fresh produce exports?

We focus on simplifying compliance and retail access, ensuring your produce reaches buyers without unnecessary delays.

With AlRaafh, your harvest finds the right buyers and the right shelves in UAE Supermarkets

Common Questions

Frequently asked questions

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You need complete compliance documents, samples, pricing offers, and retailer approvals. Al Raafh facilitates the full process from submission to placement.

Typically 6–12 weeks depending on product category, documentation, and approvals. With Al Raafh’s support, brands often reduce this timeline significantly.

Yes, a UAE trade license or local representation is usually required. Al Raafh helps with the legal facilitation and coordination so you can meet retailer requirements smoothly.

Ready to see your products on UAE shelves?