About Us
About Al Raafh General Trading EST
AlRaafh is your dedicated UAE-based trading partner specializing in brand representation, official agency partnerships, and direct product trading. We bridge the gap between international brands and UAE’s thriving retail market through hands-on expertise and established relationships.
With official trading licenses, exclusive brand agencies, and direct retail partnerships, we ensure your products don’t just enter the market – they succeed in it. From hypermarkets to online platforms, we actively trade and represent brands while providing the local expertise that transforms market entry into sustainable growth.
Trusted by top international brands
Al Raafh: Facilitating Global Brands in UAE Creating Seamless Market Entry Together Driving Retail Success
Al Raafh is committed to guiding international brands into the heart of the UAE’s retail ecosystem.We transform international brands into UAE market leaders through active trading, official agency partnerships, and expert retail representation. Together, we’re driving retail success across the region’s most dynamic marketplace.
Al Raafh transforms global market entry with trusted partnerships, expert facilitation, and retail-ready solutions for FMCG, fresh produce, and wellness brands
Our Vision
To be the leading strategic trading partner connecting international brands with UAE consumers, creating seamless market entry experiences through our comprehensive trading and agency services.
Our Mission
We help brands enter UAE retail with smooth compliance, fast listings, and strategic growth.
BUILDING TRUST THROUGH RESULTS, NOT JUST PROMISES
Our Values
Integrity
We believe in building transparent, trustworthy partnerships with global suppliers and UAE retailers. Every step we take is rooted in honesty and reliability.
Agility
The UAE retail market moves fast. . Our agile trading approach and quick decision-making ensure your brand capitalizes on opportunities as they emerge in the dynamic UAE retail landscape.
Collaboration
Strong relationships are the backbone of success. We work closely with our international brand partners, official agencies, and retail networks to create win-win trading relationships that benefit everyone.
Growth Focus
Our goal isn’t just market entry. I’s sustainable brand growth. Through strategic trading and expert brand representation, we help international companies build lasting success in the UAE market.