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Connecting international brands to UAE shelves with exclusive agency rights, trusted trading networks, and end-to-end retail solutions.
AlRaafh General Trading L.L.C

About Us

Learn More

AlRaafh is a UAE-based trading and brand representation company that bridges international products with one of the world’s most dynamic retail markets.

We actively trade, hold official agencies, and represent brands with established hypermarkets, supermarkets, and online marketplaces.

Through a strong portfolio of global partners, AlRaafh ensures seamless entry, retail placement, and ongoing growth for FMCG, fresh produce, and specialty products.

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International Brands

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Products Actively Shelved

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Retail Stores Listings

We fast-track international brands entering UAE retail market through proven relationships, tailored support, and local expertise.

Retail Network Access

We provide immediate access to UAE’s leading hypermarkets, supermarkets, and distributors through relationships built over years of successful collaboration

Flexible Engagement Model

From exclusive agency representation to product-based trading and market entry facilitation — we adapt to what works best for your brand.

On-Ground Support
Dedicated presence in UAE to ensure compliance, smooth supply chain, and ongoing coordination with retailers.

Retail Listing & Shelf Placement

Easy placement in leading hypermarkets through direct agency agreements.

Online Market Listing

End-to-end setup and management of product listings on major online retail platforms.

Fresh Produce Trading

Direct sourcing and trading for fruits, vegetables, and premium agricultural products.

Other Distribution Channels

Strategic access to Hotels, Restaurants & Catering (HoReCa) channels plus specialty retail partnerships.

How we Work

Strategic Trading & Partnership Matching

We assess your product, identify opportunities, and connect you with the right partners while activating AlRaafh’s trading channels.

Retail Relationship & Brand Representation

We represent your brand with official agencies and manage retail negotiations to secure prime placements.

Market Launch & Ongoing Growth

From launch execution to continuous sales monitoring and distribution expansion, we ensure your brand’s success in the UAE market.
WHY CHOOSE ALRAAFH

Your one-stop retail partner for the UAE

Sed ut perspiciatis unde omnis iste natus ut perspic iatis unde omnis iste perspiciatis ut perspiciatis unde omnis iste natus.

  • Direct access to leading UAE retailers and marketplaces
  • Expertise in compliance, approvals, and category alignment
  • Strong relationships with procurement teams and buyers
  • Guidance on pricing, promotions, and positioning strategies
  • Ongoing support to help brands grow sustainably in UAE retail

Helping brands launch, grow and succeed in the UAE retail market.

Have inquiries? Reach out to us!